Overview
Problem
Learning research shows that most adults learn by doing instead of reading. Most language apps however focus on vocabulary and grammar learning instead of trying to get the student to speak as quickly as possible. As a result, many language learners don't follow through with their ambition and quit after a few weeks.
There are countless people who have the desire to learn a language but abandon the idea after they lost momentum. One of the most frequent reasons is that they are missing a support structure and motivator to help them.
Solution
Situlearn's goal is to get people speak a foreign language as quickly as possible. The lessons are structured around specific situations like ordering food or going to the cinema. It is built around social interactions and removing the fear barrier of speaking a foreign language. Other features include the ability to connect with a like minded community and you can book coaches to help you with the material.
My RoleUX Designer, UX Researcher
This was a solo project as part of my UX learning Journey |
Timeline30 Days
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ToolsFigma, PowerPoint
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The UX Project Plan
The UX Approach
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Research
Competitive Analysis
User Interviews Marketing Profile SWOT Analysis UX Analysis & Heuristic Evaluation |
Design
Wireframes
User Feedback Low Fidelity Design Interactive Prototype |
Evaluation
Usability Testing
Design Refinement and Finalization |
Research
Competitive Analysis
The first step was to research how existing apps are addressing a community centered learning approach. The apps that I researched were these: